Tagline: How little things can make a big difference
I was looking forward to reading books by Malcolm Gladwell and finally got my hands on The Tipping Point. It is not a very big book and I managed to finish it in three days, reading only in my free time. Most of you might be aware that The Tipping Point is popular bestseller and a highly appreciated book. I am glad I was able to take time off to read this one.
About the Author
Malcolm Gladwell covered business, science and medicine for the Washington Post before becoming the New York City bureau chief. Currently he is a staff writer for the New Yorker.
The Tipping Point
The Tipping Point is a book in which the author tries to explain why certain things happen the way they do. In the numerous examples that he explores, he shows that for a big-time change to occur, very minor change (involving the right set of numbers) tends to be the cause. For example, Fashion changes regularly and lots of trends become a craze with the masses which the author calls social epidemics. This book analyses such fashion trends and how they came out of nowhere to become a social epidemic. In addition, it gives a general basis for why and how such things occur and the key players in the process.
The author incorporates data from a number of research reports by various professionals to provide a solid basis for his analysis model and with seemingly flawless knack for generalization uses the same model over and over to analyze a wide variety of problems like the rise and fall of crime in the New York city, the problems of corporate management and governance, trends in suicides and effect of celebrity suicides, truth about addiction to smoking.
This book clearly provides a scientific basis for the kind of solutions that we might discover by trial and error and convert it to conventional wisdom. The author shows how making seemingly unnecessary changes in the way information is presented can make it more useful and productive by leaps and bounds.
One thing particularly fascinating about this book is the huge number of sources from which the author draws out raw information, converts it into simple language and puts it in front of his readers. The number of examples, varying from individuals to corporations, is very good and well placed.
While reading the chapter on suicides, I was able to think of similar situations that had happened in India in the not so distant past. Once there was a case of a child committing suicide because he was frustrated with academics and felt overwhelmed by studies during his examinations. Once the news of the suicide and the reason for it came in, a number of similar cases from all over the country started to appear in the print media and television. People were suddenly worried about the increasing load of education on teenagers and I observed that they started dealing with them very cautiously. For example, in my Junior College (that’s last two years just before start of bachelor courses), lecturers stopped roughing up students for not completing their home-works or scoring low in weekly exams because the teachers’ committee was too scared to even imagine some guy from their college committing suicide for study-related reasons.
In all, The Tipping Point is a book that I recommend everyone should read at least once.